Biscuits in Iran - New Market Report

In 2014 per capita consumption of biscuits was still very low in Iran, mainly as a result of limited awareness and a lack of product sophistication. The bulk of the market has been filled by basic offerings for many years, and the lack of product development prevents this category from developing and maturing. Most Iranian families do not eat biscuits on a regular basis, and products such as bread and cakes have a higher priority for them. Overall, this category saw a steady performance over the review period, which continued during 2014.

Competitive Landscape

Gorji Biscuit remained the strong leader in biscuits during 2014; expected to account for a 32% share of value sales. The company was established in 1960, and has been producing continuously since then. It has a policy of being a pioneer in terms of product innovation in the Iranian market, and has tried to distribute its products in most key urban areas. Its new range of cookies, including Gorji Cocoa Cookie with Chocolate Chips and Gorji Centre Filled Cookie, proved to be very successful, and attracted the attention of many consumers during 2014.

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Industry Prospects

Biscuits is expected to continue to see healthy growth during the forecast period. Iranian consumers will be targeted by more innovative products, and this will make the environment very competitive. The relatively low base of the category and the strong desire of consumers to try new tastes and better quality will be the main factors for further growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Biscuits in Iran?
* What are the major brands in Iran?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?

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