"RTD Tea in Estonia" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Mon Mar 16 2015

RTD tea saw off-trade current value sales grow by 4% in 2014 over the previous year due to changing consumer habits. As the negative impact of the recession gradually fade, economic confidence is rising and consumers are trading up in RTD tea and are also switching to RTD tea from lower-priced soft drinks. RTD tea is notably perceived to be healthier in comparison to carbonates, with this healthy image attracting many consumers.

Competitive Landscape

Coca-Cola dominates RTD tea and accounted for off-trade value and volume shares of 88% and 86% respectively in 2014. This company is a strong leader among the few manufacturers that are active in the category. The company's Nestea brand is very well known and has gained a high level of popularity among local consumers. The company is also actively engaged in promotional activities and invested in strong new product development towards the end of the review period.

Full Report Details at
- http://www.fastmr.com/prod/964472_rtd_tea_in_estonia.aspx?afid=301

Industry Prospects

RTD tea is expected to benefit from a premiumisation trend in soft drinks in the forecast period, with consumers becoming increasingly interested in high-quality and healthier products. RTD tea, particularly variants sweetened with stevia, is thus set to see a good forecast period performance. Furthermore, value growth will be supported by rising unit prices as a result of rising raw material costs. Sales are also expected to grow in off-trade volume terms, as RTD tea is less mature in comparison to many categories of soft drinks.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Estonia?
* What are the major brands in Estonia?
* What flavors of RTD Tea, like green tea, are the most popular in Estonia?
* Who is the consumer profile of RTD tea drinkers in Estonia?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?

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