Smoking Tobacco in Thailand: New research report available at Fast Market Research

In 2013, RYO tobacco dominated the market in term of value and volume sales, whilst pipe tobacco saw the highest value growth of 4% and slightly higher 1% volume growth. RYO tobacco became popular once again because its price is cheaper than other kinds of tobacco. The government collects the lowest excise tax on this tobacco type, even though it causes 44% of health problems and takes people’s lives more often than cigarettes. RYO tobacco is also provided in many flavours serving customers’ needs. Sometimes smokers bring ingredients of RYO tobacco to mix with pipe tobacco for a more appealing smell. RYO tobacco is made of materials similar to different kinds of paper such as banana leaf, lotus leaf, betel leaf, young nepa leaf, and maka leaf, with young nepa leaf being amongst the most popular.

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Competitive Landscape

In 2013, there were approximately five million smokers smoking what was calculated to be 10 RYO units per day on average. There were around 24 brands of RYO tobacco divided into three types: ready packed RYO tobacco made in the country, ready packed RYO tobacco made in the country identified as "locally made RYO tobacco", and imported RYO tobacco. In all there were 200 RYO tobacco manufacturers. In 2012, there were a small number of manufacturers and approximately 18 factories producing this tobacco type in the country. Excise tax was collected from RYO tobacco manufacturers and farmers who packed and sell to smokers by themselves in the amount of Bt25 million per year.

Industry Prospects

Thai government will need to adjust taxes on all kinds of tobacco products based on their types and quantities to reduce the turnover rate from one to another kind of cheaper tobacco. Locally made RYO tobacco will be brought into the tax system, but manufacturers are the ones who will pay the tax, not the farmers. The tax system shall proceed alongside with educating people about the danger of smoking RYO tobacco being equal to that of smoking cigarettes. Warning images will be attached to smoking tobacco packages and campaigns to reduce the rate of smokers in every community will also continue as well as increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Smoking Tobacco industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smoking Tobacco industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smoking Tobacco in Thailand market research report includes:

* Analysis of key supply-side and demand trends

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