"Coffee in Bulgaria" Published

Coffee continued to face challenges in 2014. Total volume growth was comparable to the CAGR experienced during the review period which was a sign of coffee’s maturity. The Bulgarian population is decreasing – in 2014 it was down by 227,000 since the beginning of the review period. Disposable incomes are increasing but slowly and, in 2014, the real GDP growth was below 2%, which indicates that it is difficult to convince consumers to trade up. Furthermore, Bulgarians are traditional and do not like changing the coffee brands they buy most often.

Competitive Landscape

Most Bulgarians have favourite coffee brands and are not willing to switch and try new ones, with the only exception being private label products. There was no shift in the top ranks with Mondelez Bulgaria AD, Nestlé Bulgaria AD, Fort Koffiebranderij OOD and Tchibo GmbH remaining the four leading companies in volume share terms.

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Industry Prospects

Coffee is unlikely to lose its popularity over the forecast period and will record a healthy CAGR of 2% in both total volume and constant value terms. It is expected to maintain its 93% of volume sales in hot drinks: Bulgarians already have established coffee drinking habits and will continue being heavy coffee drinkers. This trend will be reinforced by changing lifestyles, with an increasing number of citizens working longer hours and needing refreshment.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Bulgaria?
* What are the major brands in Bulgaria?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Bulgaria?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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