New Report Available: Car Rental in Kenya

Kenya’s car rental market experienced growth of 7% in current value terms to reach KES 6.6 billion in 2013. Growth recorded can be attributed to positive economic growth and a surge in leisure and business tourism which utilises car rentals. Additionally, the elections held in March 2013 led to an increasing demand for car rentals for the presidential campaigns. Similarly, a large influx of tourists from China continued to positively impact the category.

Industry Prospects

Kenya’s car rental industry is predicted to reach value CAGR of 3% at constant 2013 prices over the forecast period. This performance is expected to be driven by a surge in online sales due to increasing internet penetration and improving internet speed. This is expected to be driven by continuing investment in improving internet infrastructure by internet and mobile service providers.

Full Report Details at
- http://www.fastmr.com/prod/964524_car_rental_in_kenya.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Kenya market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Kenya?
* What are the major brands in Kenya?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- The North American Car Rental Market to 2018
- Car Rental in Germany to 2018: Market Databook
- Car Rental in Vietnam to 2019: Market Databook
- Car Rental in South Korea to 2018: Market Databook
- Car Rental in the Czech Republic to 2019: Market Databook