"Biscuits in Uruguay" is now available at Fast Market Research

Given the good economic conditions prevailing in the country, and the purchasing power of consumers of every income level continuing to grow in real terms, manufacturers continue to address consumers’ preference for value-added products. As a direct result, average unit prices are increasing across most categories, boosting value sales, and despite these price increases volume sales will post moderate growth rates in all categories in 2014.

Competitive Landscape

Mondelez Uruguay SA (formerly Kraft Foods Uruguay SA) will lead biscuits retail value sales with a 26% share in 2014. This company maintains a very wide product portfolio, which includes two of the best-selling brands like Oreo and Soda Cracker and several other alternatives accessible for consumers of all income levels. Durulte SA, the leader in alfajores sales, will rank second with a steady 13% value share, ahead of Panificadora Bimbo del Uruguay SA, Van Dam SA and domestic players El Trigal SA and Lestonsur SA.

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Industry Prospects

The premiumisation trend seen during the latter part of the review period in most biscuits categories is expected to lose strength over the forecast period. There are categories such as savoury biscuits and crackers that already have a very wide offering of value-added options such as low-fat, sodium-reduced or salt-free versions and products enriched with vitamins, minerals or fibre. A large number of new options is not anticipated, as it is likely that new value-added products will be variations of existing ones.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Uruguay market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Biscuits in Uruguay?
* What are the major brands in Uruguay?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?

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