Market Report, "Coffee in Chile", published

The increasing development of a coffee consumption culture among consumers, who are increasingly interested in better tasting and higher quality coffee, has somewhat slowed volume growth but boosted value growth in Chile, thus reflecting the growing preference for more expensive products with gourmet appeal for consumers. This trend is closely related to the remarkable success of specialist coffee shops in the country. Consumers’ positive experiences in these kinds of outlets encourage them to look for coffee products that can emulate or even enhance the coffee experience at home.

Competitive Landscape

In 2014, Nestlé Chile continued to dominate coffee, with an off-trade value share of 63% and sales of CLP98.6 billion. Nestlé’s leadership in the country is explained by the longstanding tradition and reputation of its flagship coffee product, Nescafé, which is almost a synonym for instant coffee among Chilean consumers. In addition, the company also actively promotes its products via marketing activities and prize draws and advertising via national TV channels and city billboards. Furthermore, the fact that Nescafé also offers a wide range of products in different packaging formats, including 3-in-1 coffee solutions, means that its products can be targeted at a wide range of consumers.

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Industry Prospects

Coffee is expected to register an off-trade constant value CAGR of 7% and an off-trade volume CAGR of 4% over the forecast period. Even though it is expected that the development of the Chilean economy will slow down over the forecast period, overall positive and stable economic conditions will continue to drive consumers to try new varieties and higher quality products. Moreover and closely related to the increasingly hectic pace of modern life among young working adults, rising consumption of coffee is also expected to impact growth as people consider the beverage a good energy source and are gradually shifting towards it. Coffee is expected to continue to register higher off-trade value sales than tea; meanwhile volume sales will remain lower. The fact that a growing number of consumers of all ages are spending leisure time in coffee houses will also help to boost sales over the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Chile market research report includes:

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