Concentrates in Spain - New Market Study Published

Despite the improvement in the macroeconomic indicators across 2014, with the GDP closing in positive figures after several years of recession, high unemployment among the Spanish population continued to shape consumer purchasing patterns. In this context, concentrates, a product considered dispensable, suffered from the limited purchasing power of consumers and the reduction of spending on non-essential items.

Competitive Landscape

Rives-Pitman led concentrates for another consecutive year, with a value share of 37% in 2014. The leading position of the company is explained by its dominance in liquid concentrates, where it gathered a 63% share in off-trade value sales. The company has a very rooted presence in the foodservice channel, although in recent years, the rising competition from low priced brands has hampered its performance, resulting in a rather flat performance in volume terms across 2014.

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Industry Prospects

It is expected that as the economy and the labour market will witness significant improvement across the forecast period, the high rationalisation in spending and the frugal purchasing patterns among consumers will slowly cease. This will allow concentrates to witness a more stable performance across the forecast period. In addition, the boom of the cocktail culture in Spain will favour the performance of liquid concentrates, which are mostly used mixed with spirits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Concentrates industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Concentrates industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Concentrates in Spain market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Concentrates in Spain?
* What are the major brands in Spain?
* Who are the key consumers of concentrates in Spain?
* How do premium vs. standard vs. economy brands compete for sales and market share?
* How does the sales performance of domestic manufacturers compare to international brands/manufacturers?

Reasons to Get this Report

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