Just Published: "Sun Care in Kazakhstan"

From: Fast Market Research, Inc.
Published: Tue Mar 17 2015

Sun care is becoming more important in Kazakhstan for health reasons. As health literacy improves year-on-year among Kazakhstani consumers, they are more attuned to the threat of UV rays. Thus, products with higher SPF ratings continued to improve their sales performance in 2013. Nevertheless, sun care sales remain relatively small, as a significant share of population does not perceive such products as necessary. This is particularly the case among middle- and lower-income consumers.

Competitive Landscape

L'Oréal Kazakhstan has maintained its leading position throughout the review period, despite increasing competition. As a result of effective distribution, the popularity of the well-known Garnier Ambre Solaire brand and competitive prices, the company increased its retail value share by one percentage point in 2013 to reach 29%. As one of the first players to offer sun care products in Kazakhstan, it has secured a loyal consumer base.

Full Report Details at
- http://www.fastmr.com/prod/963987_sun_care_in_kazakhstan.aspx?afid=301

Industry Prospects

No significant changes are expected in sun care trends in Kazakhstan over the forecast period. The performance of sun care will remain highly dependent on the climate. Meanwhile, improving health literacy will benefit sales, as more people become aware of the potential harmful effects of exposure to the sun. Thus, the demand for products providing higher SPF protection is set to grow.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Kazakhstan?
* What are the major brands in Kazakhstan?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Beauty and Personal Care in Kazakhstan
- Sun Care in Estonia
- Sun Care in Norway
- Sun Care in the United Arab Emirates
- Sun Care in Saudi Arabia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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