In Thailand, cigars are less popular than cigarettes due to their high price, strong taste, and projection of luxury. People normally perceive that cigars are suitable for old and very wealthy types of people. Therefore, cigars are for a niche market. Cigars are also viewed as something to smoke for leisure and a certain kind of lifestyle. There are no Thai cigars available in the market. Most cigars available in Thailand are imported from Cuba, Belgium, and the US.
Competitive Landscape
In Thailand, Corporación Habanos, J Cortes Cigars N and a few other companies compete in cigars. Corporación Habanos, the market leader, held a 38% volume share and saw volume growth of 2% from 2012 to 2013. J Cortes Cigars NV followed the leader closely with a 36% volume share and saw volume growth of 1% in 2013. Other companies are Lee Intertrade, Macrorich, Saha Vara, Intertrade, Sahasiri and Piriyapul International; together these companies accounted for the remaining 26% of volume shares.
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Industry Prospects
Cigar and cigarillos are always perceived as a niche market. Their performance positive both in value and volume amongst specific groups of customers. Cigars are suitable for a luxurious lifestyle, wealthy people, and proper places. Middle-aged men, including foreigners, are the main smokers. Women have also started to enjoy smoking cigars.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Cigars industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Cigars in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Cigars in Thailand?
* What are the major brands in Thailand?
* What are the main distribution channels for cigars in Thailand and which are performing well?
* What is the proportion of hand-made versus machine manufactured cigars in Thailand?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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Market Report, "Cigars in Thailand", published
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001