Now Available: Air Treatment Products in Norway

Sales of air treatment products in Norway are hugely dependent upon year-to-year temperatures. Permanent solutions like room air conditioners and split air conditioners are not that popular in Norway, with a penetration rate of just 3% each in 2014. As a result, hotter than average summers are more likely to lead to short-term and cheaper solutions like standing and desk fans. The summer of 2014 saw hot temperatures in Norway, particularly inland and around Oslo, and this has been a decisive factor in the positive growth of cooling fans.

Competitive Landscape

Wilfa AS was the leader in air treatment appliances in 2014 with a volume share of 14%. This is mainly due to Wilfa’s strong position in desk fans and standing fans where it has shares of 26% and 29% respectively. Wilfa is one of the few indigenous companies on the appliances market in Norway and is able to capitalise on its intimate knowledge of Norwegian consumers in becoming the leader in air treatment products.

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Industry Prospects

Weather patterns will continue to play a decisive role in volume sales of table fans and desk fans, in particular over the forecast period. While it is impossible to predict how warm Norwegian summers are going to be over the forecast period, meteorologists point to changing climate conditions bringing the average heat of summers in Norway up. This is still quite speculative but, if it is true, it will lead to consistently higher sales of desk fans, standing fans and even air conditioners.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Norway market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Norway?
* What are the major brands in Norway?
* Are split air conditioners taking share from room and window units?
* Is construction a key retail channel for distribution in Norway?



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