New Market Research Report: Coffee in Latvia

From: Fast Market Research, Inc.
Published: Wed Mar 18 2015

There were few changes in trends in coffee in 2014 and price remains one of the core factors defining the consumer decision-making process. However, coffee culture continued to improve demand for higher-quality and premium products rather than saving on quality and buying cheaper products, and this development mainly came at the expense of the price-based promotions.

Competitive Landscape

In 2014, Kraft Foods Latvija maintained its leadership in coffee with an 18% value share. The company’s strong position is maintained by its Jacobs brand’s strong performance in instant and fresh coffee, due to its long presence in Latvia and well-established image. The company heavily invests in promotional activities, which forms a good combination with the brand’s competitive prices. Beside this, the company constantly updates its product assortment and comes up with innovative products.

Full Report Details at

Industry Prospects

In Latvia, coffee is expected to witness a premiumisation trend over the forecast period. This is expected to be driven by the growing number of coffee shops, which make high-quality coffee more and more available. This in its turn changes coffee consumption habits in Latvia and Latvians are expected to become pickier in their coffee-choosing process.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Coffee industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Coffee industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Coffee in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Coffee in Latvia?
* What are the major brands in Latvia?
* How significant is vending in coffee distribution?
* How does the increasing number of speciality coffee shops impact retail sales of coffee?
* How are coffee pods performing in Latvia?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Coffee in Austria
- Coffee Market in the US 2014-2018
- Coffee Market in Mexico 2014-2018
- Coffee in Israel
- Coffee in Norway

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »