Now Available: RTD Tea in Chile

From: Fast Market Research, Inc.
Published: Wed Mar 18 2015

Even though several RTD tea products have the same amount of sugar as regular carbonated drinks, they are perceived by Chilean consumers as a more natural and healthier soft drink alternative, thus spurring sales. Moreover, the entry of players which are as yet small but with high added value in terms of variety and quality, such as the Arizona brand, maintain interest in RTD tea among consumers. Still RTD tea represents almost 100% of RTD tea volume sales in Chile. Sales are strongest among health-conscious consumers, as RTD tea is positioned as a healthier alternative to traditional carbonated drinks, even though most of the products available have the same amount of sugar as regular carbonates.

Competitive Landscape

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Coca-Cola de Chile SA remained the leading player in RTD tea in 2014 with its Nestea and Fuze Tea brands, achieving 43% of off-trade volume sales and 45% of off-trade value sales. It benefits from wide marketing support and a healthy positioning, gaining the interest of young consumers who tend to be more open to innovation and new products.

Industry Prospects

Sales of RTD tea in Chile are expected to grow in both off-trade volume terms and at constant 2014 prices over the forecast period. The key factors for growth will be rising consumer awareness of the products, growing health concerns about sugar consumption and obesity, a positive economic performance and a greater selection and supply of RTD tea products. Healthy growth rates are expected over the forecast period, with CAGRs of 6% in both off-trade volume sales and off-trade value sales at constant 2014 prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the RTD Tea industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The RTD Tea in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of RTD Tea in Chile?
* What are the major brands in Chile?
* What flavors of RTD Tea, like green tea, are the most popular in Chile?

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