Small Cooking Appliances in Morocco - New Report Available

From: Fast Market Research, Inc.
Published: Wed Mar 18 2015

Small cooking appliances posted retail growth of 5% in volume terms and of 8% in current value terms in 2014. The category benefited from the increasing demand for cooking appliances which make kitchen tasks easier and faster. Sales were positively affected by the healthy food trend, and many consumers shifted to the preparation of healthy meals at home. Consumers’ desire to drink better-quality and better-tasting coffee at home boosted sales of pod coffee machines.

Competitive Landscape

Groupe SEB remained the leading player in small cooking appliances in 2014, with a 26% share of retail volume sales. This performance is thanks to the offer of a large range of products, whilst its Moulinex brand is regarded by consumers as trustworthy and high quality. The company continued to register an increase in retail volume share in 2014.

Full Report Details at

Industry Prospects

Over the forecast period volume sales of small cooking appliances are expected to increase by a CAGR of 5%, driven mostly by older categories such as bread makers, electric grills, mini ovens and toasters. Although small cooking appliances is one of the categories to host the largest number of novel products, Moroccan consumers’ established culinary habits restrict them from trying new products in this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Morocco?
* What are the major brands in Morocco?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Morocco?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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You may also be interested in these related reports:

- Small Cooking Appliances in Germany
- Small Cooking Appliances in Malaysia
- Small Cooking Appliances in Thailand
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- Small Cooking Appliances in South Korea

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