Bottled Water in Belgium - New Study Released

From: Fast Market Research, Inc.
Published: Thu Mar 19 2015

Belgians traditionally prefer bottled water over tap water, primarily because tap water in Belgium is very hard. This means that bottled water sales are high in Belgium, with the country having one of the highest per capita consumption levels in Europe.

Competitive Landscape

With its strong brand recognition and widespread presence in Belgium, Spadel SA NV managed to maintain its leadership in the bottled water category in 2014, posting a 22% off-trade value share, despite a slight slowdown in the growth of its Spa and Bru brands. The company nevertheless posted a slight rise in overall share in 2014.

Industry Prospects

Per capita consumption of bottled water in Belgium was already high in 2014. Given the maturity of the category and the increasing popularity of filtered tap water (which in 2014, however, was still a niche phenomenon), bottled water is likely to see moderate growth of 3% in off-trade volume terms but remain flat in value terms at constant 2014 prices over the forecast period.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Belgium?
* What are the major brands in Belgium?
* How important is the direct selling method of distribution in Belgium for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Belgium?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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