Spectacles in Indonesia - New Study Released

While some people might wear contact lenses for cosmetic purposes, most tend to wear spectacles for eye-correction purposes. However, fashion trends are also having an influence on spectacles. Consumers’ behaviour in selecting spectacles is becoming more sophisticated. More product varieties were found for both spectacle frames and spectacle lenses in 2014. Positive growth in spectacles is being supported by rising demand for the products, since more consumers are experiencing eye problems through spending more hours working, studying and playing on electronic devices such as smartphones, tablets and computers.

Competitive Landscape

In 2013, Essilor Indonesia PT continued leading spectacles with an 11% value share, thanks to its strong positioning in spectacle lenses, with product offerings catering primarily to middle-upper-income consumers. Essilor also enjoys high brand-awareness in spectacles in Indonesia through its continual innovations or new product developments. In 2013, the company launched Crizal Forte UV with technology to address the five issues that hinder vision in spectacle lenses, namely water, dust, scratching, stains and sunlight. With its broad spectrum technology its lens can absorb UV rays on the back as well as the front. Along with this launch, the company has run its marketing campaign "See the World Clearly Now" from which 10% of sales are donated to children through collaboration with foundations and optical goods stores. As leading player, Essilor employs a wide distribution network including partnerships with leading chained optical goods stores such as Optik Melawai and Optik Seis.

Full Report Details at
- http://www.fastmr.com/prod/958992_spectacles_in_indonesia.aspx?afid=301

Industry Prospects

The increasing awareness of branded spectacles and eye-health will be a hugely favourable factor for the spectacles category over the forecast period. Consumers are becoming increasingly particular about both the fashion aspect and the eye-health features of products while making their purchases. Growth in branded retail outlets selling spectacles will also help boost sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Spectacles in the Philippines
- Spectacles in China
- Spectacles in Malaysia
- Spectacles in India
- Spectacles in South Korea