Dishwashers in Ukraine - New Study Released

In 2014, dishwasher manufacturers continued to focus on promoting the idea of freeing consumers from dull hand dishwashing in a bid to boost sales. Though the awareness of Ukrainian consumers about benefits of dishwashers, including time and water saving, is growing, the area is still struggling to realise its potential. For many consumers, dishwashers are perceived as being non-essential products due to limited family budgets. Also, the lack of centralised water supply also slows dishwashers penetration in rural areas.

Competitive Landscape

Dishwashers in Ukraine are entirely import-dependent and the area is characterised by a strong presence of multinationals. Indesit led sales in 2014, recording a volume share of 26% and is benefiting from the offer of good quality, functional and reasonably priced dishwashers. Bosch dishwashers also attract consumers (offers economy to more advanced models), followed by Robert Bosch TOV with a share of 20%.

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Industry Prospects

Dishwashers will continue to be perceived as luxury items in Ukraine, at least in the short-term. Most Ukrainians will limit purchases of such devices until their incomes improve significantly and manufacturers turn to price competition to expand their consumer bases. Since economic factors are involved in dishwashers sales, growth over the coming years will be limited over the forecast period in spite of low penetration rates. Overall, the area has a projected forecast period volume CAR of 10%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Ukraine market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Ukraine?
* What are the major brands in Ukraine?
* How has this high unit price, low global penetration category been affected by recessionary pressure?
* Is there a trend to slimline machines in Ukraine?

Reasons to Get this Report

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