Just Published: "In-Car Entertainment in Hungary"

Sales of in-car entertainment continued to decline in 2014, with retail volume growth rate of -1%, and current value recording a 5% decline. Both new car retail, and used car retail suffered a large backdrop in sales due to the economic crisis. New car models usually come with a built in in-car entertainment system, and this makes separate in-car entertainment devices unnecessary. This trend, at newer models on the used-car market also applies, and this leads to decreasing demand for such devices. Older used car models are a possible target for such devices; however, the purchasing power of those buying such cars is limited. Another target group is people driving a lot and especially abroad where in-car navigation alternatives – smartphones cannot be used much due to high costs of roaming internet fees.

Industry Prospects

During the forecast period, in-car entertainment is expected to record a decline in both retail volume and value sales at constant 2013 prices with CAGRs of -2% and -4% respectively. Unit price for the forecast period is also expected to show a decline, which is the main attribute behind the sharp value decline compared to volume terms.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Hungary market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Hungary?
* What are the major brands in Hungary?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?
* How have in-car entertainment sales been affected by the economic downturn?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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