Irons in Austria - New Market Report

From: Fast Market Research, Inc.
Published: Fri Mar 20 2015

Irons are found in nearly all households in Austria. In 2014, the household penetration of irons stood at nearly 99%, according to Euromonitor International. With such a high penetration rate, manufacturers are mainly seeking to encourage consumers to replace their old irons with new ones. In order to achieve this, they are investing in the research and development of new technologies and thus innovative features such as more modern designs, greater energy efficiency and convenience.

Competitive Landscape

SEB Österreich Handels GmbH continued to lead irons in 2014 with a 23% share of volume sales thanks to its well-established Tefal and Rowenta brands. The company offers a wide range of irons and focuses on the regular introduction of innovative features. Both Tefal and Rowenta are well-established brands in the Austrian market and are known for their good price/quality ratio.

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Industry Prospects

Over the forecast period irons will likely be influenced by the same trends observed in 2014. With the household penetration of irons anticipated to remain at 99% by 2019, premium manufacturers are predicted to continue to invest in innovation and new technologies in order to attract consumers with additional features.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Austria?
* What are the major brands in Austria?
* What is the most common cooking appliances in Austria?
* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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