New Market Research Report: Breakfast Cereals in Uzbekistan

Breakfast cereals products are popular for consumption at breakfast, although their popularity is limited to urban areas. Urban dwellers tend to follow European lifestyles more and have higher income levels which enable them to purchase non-conventional products such as breakfast cereals.

Competitive Landscape

Cereal Partners Worldwide SA increased its share to 18% of retail sales in 2014. The company’s widest range of products together with strong brand awareness of consumers generated this strong share. It organised marketing campaigns to support sales which resulted in it having the highest increase of share in 2014. The other players accounted for small/negligible sales, including Angstrem OOO with 2% and Kompaniya Morsbi with 1%. Their low shares were explained by a comparatively shorter presence in Uzbekistan, limited distribution and poor consumer awareness.

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Industry Prospects

Breakfast cereals has a very promising outlook. In the first place, breakfast cereals is comparatively young , and low sales tend to generate stronger growth. Breakfast cereals will witness strong growth thanks to good marketing campaigns and growing sales of new products and brands. Besides, improved living standards and growing disposable income of consumers will generate stronger demand. Sales of breakfast cereals will also grow thanks to its convenience, given that urban dwellers are living more hectic lifestyles and convenient meal (breakfast) solutions will be in demand.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Breakfast cereals industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Breakfast cereals industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Breakfast cereals in Uzbekistan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Breakfast cereals in Uzbekistan?
* What are the major brands in Uzbekistan?
* How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
* What are the market opportunities for high fibre products?

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