Bath and Shower in Kazakhstan: New research report available at Fast Market Research

The performance of bath and shower remained dependent on sales of bar soap and body wash/shower gel, which accounted for a combined retail value share of 74% in 2013. Moreover, body wash/shower gel continued to grow strongly, due to increasing popularity in rural areas. Socioeconomic factors benefited most bath and shower types. Meanwhile, strong advertising support for body wash/shower gel stimulated demand.

Competitive Landscape

Oriflame Kazakhstan continued to lead bath and shower, with a 13% retail value share in 2013. The company has a well-established network of representatives and a good reputation as one of the oldest and biggest direct sellers in the country. The player’s retail value sales remained below the level of 2010; however, growth of 6% in 2013 can be considered a success following decreases in 2011 and 2012.

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Industry Prospects

Further improvement in consumer purchasing power and moderate unit price movement should benefit the development of new products and formats in bath and shower in Kazakhstan over the forecast period. Wider opportunities to buy will make local consumers more willing to experiment with new product types. This is likely to benefit the development of more expensive, higher-quality products with natural ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Kazakhstan?
* What are the major brands in Kazakhstan?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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