New Market Report: NRT Smoking Cessation Aids in Mexico

In Mexico, the government and diverse associations against the consumption of tobacco are constantly looking for new ways to reduce smoking amongst the Mexican population. However, people begin to smoke at an early age, and as they grow up this becomes an addiction, and they do not intend to quit. This was one of the main reasons why NRT smoking cessation aids saw a significant slowdown in its performance a few years ago, and continued to see a negative performance in 2014, boosted only by the presence of GlaxoSmithKline’s patches, due to the lack of new competitors and new brands.

Competitive Landscape

GlaxoSmithKline is the only player in NRT smoking cessation aids in the Mexican market, holding a 91% value share, since former competitor Johnson & Johnson de México with its brand Nicorette left the market in 2012 although some legacy inventory remained in 2014.

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Industry Prospects

Over the forecast period NRT smoking cessation aids is expected to see a slight recovery in its performance, with a value CAGR of 1% at constant 2014 prices. This positive performance is likely to be driven by consumers’ concern to move from bad habits to a healthier lifestyle, along with the government’s efforts to reduce the number of smokers by raising prices and taxes.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the NRT Smoking Cessation Aids industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the NRT Smoking Cessation Aids industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The NRT Smoking Cessation Aids in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports by origin, exports by destination
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of NRT Smoking Cessation Aids in Mexico?
* What are the major brands in Mexico?
* How have tobacco bans affected the sales of NRT Smoking Cessation Aids?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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