Food Preparation Appliances in the US - New Market Research Report

From: Fast Market Research, Inc.
Published: Mon Mar 30 2015

A small but visible and vocal minority of the American population is strongly interested in staying healthy and eating naturally. Adherents to the trendy Paleo Diet, for example, eat only naturally occurring foods, whilst adherents to the Raw Food Diet also generally eschew packaged foods for fresh fruits and vegetables. These diet trends drive sales of blenders and juice extractors, as blenders and juice extractors are kitchen staples amongst people who are committed to making and keeping fresh fruit and vegetables as a part of their diets. Although a small minority of the country adheres to diets such as the Paleo Diet and the Raw Food Diet, aspects of these diets have been increasingly absorbed into the mainstream, with many consumers now more mindful of the degree to which their produce has been processed.

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Competitive Landscape

Earlier in 2014, the Whirlpool Corp announced that increased demand for its KitchenAid countertop mixers, which run at US$400 to US$700 each, had prompted a significant expansion of its Greenville, Ohio, plant, creating 400 new jobs for the state. The plant had already employed over 1,000 workers. Ohio Senator Sherrod Brown and Governor John Kasich heralded the announcement as a win for American labour. Overall sales by Whirlpool Corp increased 4% in 2014, an impressive leap for a company whose sales were already so large.

Industry Prospects

Food preparation appliances is forecast to experience an impressive 5% CAGR in volume between 2014 and 2019, to reach 59 million units in 2019, and an 8% CAGR in value at constant 2014 prices, to reach US$4 billion. This growth will be largely propelled by on-trend items such as blenders, juice extractors and mixers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Food Preparation Appliances industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Food Preparation Appliances industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Food Preparation Appliances in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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