Report Published: "Herbal/Traditional Products in Mexico"

From: Fast Market Research, Inc.
Published: Mon Mar 30 2015

In Mexico there are several herbal raw materials found that are used in herbal/traditional products. Their natural benefits can contribute to health, and are indicated for consumers of all ages, even those with certain ailments, such as diabetes or hypertension. Home-made remedies with herbal products are well-known amongst the Mexican population, and are passed on from one generation to the next; however, sometimes it can be difficult to find a specific plant or ingredient, or only a small quantity is needed and it is sold in large packs, so that herbal/traditional products have become important for those people who prefer more natural products to cure minor or even major symptoms. Nopal, which is native to Mexico, provides many benefits which are highly appreciated by consumers. It can be useful for minor ailments such as digestive problems, or even to address some major ailments, such as reducing the glucose level in the blood, due to natural its fibre.

Full Report Details at

Competitive Landscape

Four main competitors dominate herbal/traditional products, with 48% of value share. Mondelez México led in 2014 with a 30% value share, whilst ranked second was Procter and Gamble de México at12% and Genomma Lab Internacional with 11%. International competitors accounted for 55% share of sales; a one percentage point increase compared with 2013.

Industry Prospects

Herbal/traditional products is expected to increase by a value CAGR of 2% at constant 2014 prices in the forecast period, to reach MXN7.9 billion in 2019. The confidence of consumers in herbal/traditional products will continue to support the constant increase of the category, along with the trend amongst Mexican consumers to try new healthy products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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