Just Published: "Weight Management in Lithuania"

An increasing number of people in Lithuania are either overweight or obese. In addition, the rising importance of personal appearance is encouraging more Lithuanians to turn to weight management products. These factors, coupled with the improving economic climate and increased purchasing power, benefited the category in 2014 as more consumers were prepared to pay for higher quality weight management products in their efforts to achieve results.

Competitive Landscape

With a retail value share of 25%, New Nordic Healthcare ApS remained the leading player in weight management in Lithuania in 2014. The company has a diverse portfolio of weight management products, enjoying a strong position not only in weight management but also in vitamins and dietary supplements, thus helping it to maintain strong brand awareness in different categories. In weight management, the company offers the Apple Cider Vinegar, Chili Burn and Biodrain brands. Apple Cider Vinegar accounts for the largest share of the company’s sales due to its widespread availability across different distribution channels as well as strong consumer loyalty, which has been built up through various advertising campaigns.

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Industry Prospects

Over the forecast period weight management is set to record a moderate value CAGR of 3% at constant 2014 prices to reach sales approaching LTL3 million by the end of 2019. Growth will be driven by consumers’ increased interest in their appearance, coupled with growing weight and obesity problems. However, limited revenues might discourage firms from investing in the development of their weight management product lines, thus limiting the potential growth of the category. In addition, it is expected that many people will remain cautious about weight management products and instead opt to try and lose weight naturally by adopting a healthier diet and exercising more frequently.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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