Now Available: Wound Care in Estonia

Wound care managed to continue to see dynamic growth in Estonia mainly because consumers were feeling increasingly confident in economic terms and were willing to spend more on wound care products. During the recession and the recovery years most consumers opted for the cheapest brands available even when they felt that they were not getting very good quality for their money. During the review year, however, demand for quality became evident and consumers also began to pay more attention to products with attractive packaging. Value growth was also attributed to rising unit prices as producers were dealing with rising costs of production, packaging and transportation. Nevertheless, the category is already rather mature in Estonia.

Competitive Landscape

Beiersdorf AG continued to lead the category at the end of the review period, holding a value share of 27% in retail value sales in 2014. The company manages its Hansaplast brand which has been leading the category of wound care in Estonia since 2005. The brand remains successful as it has established a trustful relationship with consumers in Estonia. It is found to have a good quality and price ratio, and consumers also appreciate the wide selection of products under the Hansaplast brand.

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Industry Prospects

Wound care is expected to see a CAGR of 1% over the forecast period as value sales are estimated to reach €2 million by 2019. The category is not expected to see more dynamic growth as consumption is already rather high. Furthermore, prices within wound care are expected to stay rather stable over the forecast period, keeping the category’s value sales from seeing significant increases. Sales of wound care products via online pharmacies are expected to grow more significant as many consumers prefer the convenience this offers, as they are able to choose products from the comfort of their own home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Estonia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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