New Market Research Report: Noodles in Bulgaria

Noodles is the smallest category in packaged food. Although they have been present in Bulgaria for a while, noodles products have failed to catch on with local consumers. The reasons for this are varied. Noodles do not fit in well with local food traditions and tastes. Furthermore, noodles is normally located in the economy segment of packaged food, relying on its combination of convenience and price to attract customers. In Bulgaria, however, street food and various local prepared food types are sold at a price that easily competes with most noodle products. This results in noodles losing their advantage and becoming little more than an exotic niche offering. Therefore, noodles does not increase enough to attract competition and to warrant investment in consumer awareness.

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Competitive Landscape

Choice EOOD once again led noodles with 36% of value sales in 2014. Second was Vibo Trade & Food with a 27% share from value sales, followed by Uni Export – Import EOOD with 9% share. Choice EOOD has long been established as the leader in importing noodles and other exotic foods with Asian origin and, as such, is able to maintain its strong position. Local competitors have been improving slowly, especially in high-growth cups/bowl instant noodles.

Industry Prospects

Constant value sales will register marginal positive growth in the forecast period, contrasting with the review period CAGR of 2%. Noodles will post a volume CAGR over the forecast period of 3%. Constant value growth is less than that of volume, signalling a clear paradigm for the development of noodles over the next five years. Growth is difficult to achieve outside of its natural limits. With virtually no marketing and advertising expenditure, companies can only look to price and product variety to improve their position. And with most standard varieties widely available, price competition is expected to kick in, thus resulting in greater volume increases, compared to value.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Bulgaria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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