Analgesics in Finland - New Report Available

Analgesics saw a current value sales increase by 2% in 2014. The category is mature and volume sales are stable. Price competition is intense due to a growing consumer acceptance of cheaper generic analgesics. However, the small value growth was a result of slowly increasing demand for more modern and advanced products and formats, such as topical analgesics.

Competitive Landscape

Orion Oyj leads analgesics, accounting for 46% of value sales in 2014. The strong position is a result of the company’s longstanding presence on the Finnish market, which has resulted in well-known and trusted brands. The company’s flagship brand Burana is the leading analgesics brand, which is constantly supported by advertising campaigns, both on national television and in printed media. The Burana brand selection is wide, including different formats, ranging from tablets and effervescent products to paediatric oral suspensions as well as products fortified with vitamin C.

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Industry Prospects

Analgesics are forecast to grow by a value CAGR of just 1% at constant 2014 prices over the forecast period. Maturity, high penetration and intense price competition will hinder sales from seeing stronger growth rates. However, the small constant value growth will follow from a slowly growing interest in more modern and sophisticated products, particularly as the economy improves. The ageing population is also predicted to add some impetus to volume growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Finland?
* What are the major brands in Finland?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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