Small Kitchen Appliances (Non-Cooking) in the US - New Market Study Published

Euromonitor International definitions have necessitated the exclusion of SodaStream from the data in the 2015 edition. In order to be considered an appliance by Euromonitor definitions, the product must be electrically powered. SodaStream machines operate on pressurised gas rather than electricity.

Competitive Landscape

SodaStream allows consumers to make carbonated beverages at home, and to control the level of sugar and carbonation within each drink. Users can even mix and match flavours together for further customisation. The concept of home-made soda is very much on-trend with the restaurant industry, where customisable soda is seen as something which adds considerable value to a menu, allowing restaurants to meticulously pair their foods and drinks. Consumers now have the option to experiment with adventurous beverage flavour profiles at home. Previous to the product’s exclusion in the category, SodaStream was a close second in market share, trailing Russell Hobbs by a small margin with just under 17% volume share of small kitchen appliances (non-cooking), and was the driving force behind overall category growth. The company sold 1.8 million machines in the US in 2014, up from 1.7 million in 2013 and 1.2 million in 2012.

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Industry Prospects

Although many consumers are shifting away from coffee mills and kettles, the influx of immigrants to the US will keep the categories afloat. Kettles are important for consumers who are frequent tea drinkers, especially Asians. According to the US Census Bureau, the "Asian alone" (people who identified themselves as such) population grew faster than any other major racial or ethnic group between 2000 and 2010, increasing by 43%. As this population grows, they will continue demanding these appliances to satisfy their consumption habits. Kettles is projected to grow by a 1% volume CAGR between 2014 and 2019. Brands that are familiar to this changing demographic are expected to perform better than their domestic counterparts.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Kitchen Appliances (Non-Cooking) industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Kitchen Appliances (Non-Cooking) industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Kitchen Appliances (Non-Cooking) in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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