Weight Management in Latvia: New research report available at Fast Market Research

The target audience for weight management products is women although men also try them. As obesity rates in Latvia increased at lower rates than in other EU countries, nevertheless demand increased for the products. High sugar consumption accompanied by fast food restaurant meals were some of the problems that cause obesity. As women tend to exercise less than men, weight management products were another way to treat the problem. Increasing purchasing power led consumers to increase spending on personal appearance products, including weight management products.

Competitive Landscape

Weight management is led by Certmedica International GmbH in 2014 with a 13% value share. Its most popular brand, Formoline, was advertised as an effective supplement for losing weight without affecting eating habits or the need to change exercising habits. This product’s unique selling point was very much in line with consumer need therefore it enjoyed a stable performance.

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Industry Prospects

Due to increasing numbers of fast food restaurants and various ready to eat meals, obesity rates were gradually increasing in Latvia therefore providing an opportunity for weight management products. Children are being raised on fast food restaurant meals which is increasing the potential future target audience for weight management products. In addition, higher disposable incomes will positively influence the demand for such products as more people will look for ways to treat obesity. Nevertheless, the main target audience will continue to be female buyers as men prefer to workout at the gym.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Slimming Products industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Slimming Products industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Slimming Products in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Slimming Products in Latvia?
* What are the major brands in Latvia?
* What is the market size of Slimming Products in Latvia?

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