Market Report, "Sugar Confectionery in Japan", published

From: Fast Market Research, Inc.
Published: Wed Apr 01 2015

Sugar confectionery will register sales growth in 2014 with a 1% current value increase to reach ¥309.6 billion. Growth in pastilles, gums, jellies and chews and mints will support overall growth in sugar confectionery. Pastilles, gums, jellies and chews will record the strongest value growth rate with 3%. Pastilles, gums, jellies and chews have established a strong position among young people and teenagers as sweet treats due to preferences shifting from boiled sweets to confectionery that can be consumed more quickly.

Competitive Landscape

Asahi Food & Healthcare will record the strongest growth in value sales and remain the leader in sugar confectionery in Japan in 2014, accounting for an 11% value share. The company’s position is being supported by strong sales of Mintia, the leading brand in sugar confectionery. While previously the key consumers of mints were the elderly, Mintia has been successful in promoting products among young people as Mintia has variants that are fruity and sweet and thus strongly appealing, such as lime mojito, Calpis, blood orange, golden apple, kyohou grape, muscat fizz and aqua spark. The success of Mintia has also been supported by marketing campaigns that feature popular celebrities. For example, the company has featured Japanese national football team player Keisuke Honda in its television and other media advertisements.

Full Report Details at

Industry Prospects

Sugar confectionery is expected to contract marginally in value sales at constant 2014 prices over the forecast period. While mints and pastilles, gums, jellies and chews are expected to grow steadily, a decline in boiled sweets will negatively impact the overall category. An overall decline in the population is predicted over the forecast period, which will also contribute to the decrease in sales of sugar confectionery. With an increase in the number of elderly consumers who have health concerns, it will be important for manufacturers to develop products that are made of premium ingredients and have health benefits.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products

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