Bottled Water in Greece - New Study Released

From: Fast Market Research, Inc.
Published: Wed Apr 01 2015

2014 saw an impressive increase in tourist arrivals. This provided a substantial boost to bottled water sales as tourists account for around 12-15% of overall bottled water consumption in Greece. Increasing tourism, however, was not enough to generate positive growth for bottled water but it helped prevent a steeper sales decline for the category.

Competitive Landscape

Hitos Co SA continued to lead the category in 2014 with an off-trade value share of 28%. The company witnessed a decline in sales as a result of consumers trading down to other still bottled water.

Industry Prospects

The economic downturn and shrinking disposable incomes will remain the key threats to the growth of bottled water in Greece. With Greeks having less money to spend, those who can opt for tap water are more likely to do so, thus limiting the category’s performance. Value growth will be hindered by a continuing migration from mineral to table water and to private label.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Greece market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Greece?
* What are the major brands in Greece?
* How important is the direct selling method of distribution in Greece for bottled water sales?
* What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Greece?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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