New Market Research Report: Herbal/Traditional Products in Austria

The ongoing influence of the health and wellness trend in Austria contributed to greater health awareness amongst Austrian consumers in 2014. Whilst many consumers are showing willingness to self-medicate to ensure good overall health, at the same time they are expressing concerns about the actual health benefits of OTC products and the possible side-effects. For this reason, Austrian consumers are increasingly opting for herbal/traditional products, seeing these as natural, and thus perceiving them as healthier and safer compared with non-herbal/traditional products.

Competitive Landscape

Herbal/traditional products is very fragmented, with a high number of manufacturers and brands competing for share in 2014. For this reason, the leading manufacturer, Sanova Pharma, accounted for only a 9% value share in 2014, benefiting from the good performance of its brands Prospan, Baldrian Sanova Nachtruhe and Baldrian Sanova Nerven in herbal/traditional calming and sleeping products and its brand Bioflorin in herbal/traditional digestive remedies.

Full Report Details at
- http://www.fastmr.com/prod/972407_herbaltraditional_products_in_austria.aspx?afid=301

Industry Prospects

Herbal/traditional products is anticipated to continue to benefit from the health and wellness trend over the forecast period. With growing awareness amongst Austrian consumers about their health and wellbeing, natural products are expected to continue to be in demand over the forecast period. In order to lead healthier lifestyles and to maintain their general health, consumers are expected to display stronger concerns about the possible side-effects of OTC products which do not feature herbal/traditional ingredients.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Austria market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Herbal/Traditional Products in Austria?
* What are the major brands in Austria?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Global Nutraceuticals Market Analysis till 2017 - Emerging Markets in Asia-Pacific and Latin America to Drive Growth
- Dairy Products Packaging Market in the APAC Region 2015-2019
- Dairy Products Packaging Market in Saudi Arabia 2015-2019
- The Future of the Household Care Packaging Market in China to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging
- The Future of the Household Care Packaging Market in the US to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging