New Market Research Report: Wound Care in Tunisia

From: Fast Market Research, Inc.
Published: Wed Apr 01 2015

The popularity of outdoor activities during Tunisia’s warm, dry summer season increases the chance of people sustaining minor injuries such as cuts and scratches, promoting demand for wound care products. Another factor boosting demand for wound care in Tunisia is that the country’s elderly population tend to live at home well into their retirement, placing them in greater danger of being injured.

Competitive Landscape

Adhe-Els maintain the leading position in wound care in 2014 with a 14% value share and total retail value sales of TND12 million. The company owes its leading position to its strong marketing strategies and the fact that it represents the international brand Hansaplast on behalf of Germany-based multinational company Beiersdorf AG. The second leading company in wound care in Tunisia during 2014 was Kingflex, which recorded a dynamic performance to maintain its status as the only other major player in the category.

Full Report Details at

Industry Prospects

Wound care in Tunisia is expected to increase in value at a CAGR of 7% in constant 2014 terms over period, a rate of growth which is set to be a major improvement on the 2% value CAGR recorded in the category in constant 2014 terms over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Tunisia?
* What are the major brands in Tunisia?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Wound Care Market - Global Forecast to 2019
- The Global Market for Advanced Wound Care Products 2014
- Wound Care in France
- Wound Care in Italy
- Wound Care in Portugal

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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