Market Report, "Vacuum Cleaners in the US", published

Companies producing robotic vacuums saw the highest increase in volume in 2014, led by Neato Robotics with a more than 6% jump in units. A close second was iRobot Roomba with slightly less than a 6% increase, though it maintained higher market share than Neato. Robotic vacuum cleaners, although routinely running for over US$500 per unit, are increasing in popularity, particularly amongst allergy sufferers and pet owners. Despite the high initial investment, many consumers see the products as actually money saving, as they save them valuable time and even may serve to replace costly cleaning services. Several smaller players have entered the robotic vacuum market offering products at a lower price point than Neato and iRobot. Although these products make the category of robotic vacuums more accessible to the average consumer, purchasing a cheaper model would likely deprive the consumer of the enjoyment of precision technology.

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Competitive Landscape

TTI Floor Care North America remained the market leader with 33% of total vacuum cleaners volume in 2014, up slightly from 2013. The company’s brands include Royal, Dirt Devil and Hoover, all of which are well-recognised brands within American households. The company has a long history of high-quality vacuum cleaners, and this longevity appeals to those shopping for a new vacuum. In second place was Bissell Inc, with a 21% volume share.

Industry Prospects

Vacuum cleaners is expected to see a 1% CAGR by volume and 3% CAGR by value at constant 2014 prices over the forecast period, implying an increase in unit price. The growth of the category will be buoyed by necessary replacement of old machines, population growth, smaller households and product innovation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in USA market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Vacuum Cleaners in USA?

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