RTD tea remained an important soft drinks category in retail and foodservice in Canada. In 2014, retail sales rose by 5% in both volume and current value terms. RTD tea, in general, witnessed similar trends as the better performing hot tea category. Product innovation, more display space in supermarkets, growing evidence of health benefits and major expansion and marketing pushes by Teavana tea bars (Starbucks) added value to RTD tea.
Competitive Landscape
Minute Maid Co of Canada is the leading player, with a 54% share of retail value sales in 2014. Through the market power of Nestlé, Nestea benefits from wide distribution in Canada. Thus, Nestea remains a well-trusted brand despite a lack of innovation. The Nestea line places great emphasis on the use of real tea leaves and hence natural positioning.
Industry Prospects
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Over the forecast period, retail sales of RTD tea are projected to grow by a 4% value CAGR at constant 2014 prices to reach C$594 million in 2019. Meanwhile, off- and on-trade volume sales are set to see a 3% and 2% CAGR, respectively.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Tea industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Tea industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Tea in Canada market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of RTD Tea in Canada?
* What are the major brands in Canada?
* What flavors of RTD Tea, like green tea, are the most popular in Canada?
* Who is the consumer profile of RTD tea drinkers in Canada?
* What are the key on-trade market trends for RTD Tea sales and how these are changing?
* What is the key on-trade distribution channel for Canada?
* Are fountain sales available for RTD Tea in Canada?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
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"RTD Tea in Canada" is now available at Fast Market Research
Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001