Market Report, "Wound Care in Lithuania", published

The improved economic climate and subsequent stronger purchasing power has encouraged consumers to switch to more expensive products. Lithuanians in 2014 were willing to pay more for higher quality wound care, with efficiency being the key factor in the decision making process, followed by attractive designs and packaging. Favourable economic conditions encouraged companies to launch new products and invest in new product development by offering new designs and packaging as well as additional benefits.

Competitive Landscape

Beiersdorf AG maintained its leading position in wound care in 2014 with a retail value share of 26%. The company offers the Hansaplast brand, which enjoys widespread availability across different distribution channels in Lithuania and benefits from its longstanding presence in the marketplace. It is also benefits from pharmacists’ recommendations.

Industry Prospects

Over the forecast period wound care in Lithuania is expected to register a healthy value CAGR of 3% at constant 2014 prices to reach sales of LTL9 million by the end of 2019. The performance of the category will be determined by improving purchasing power, which will encourage consumers to switch to more expensive and higher quality products.

Full Report Details at
- http://www.fastmr.com/prod/972602_wound_care_in_lithuania.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Lithuania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Lithuania?
* What are the major brands in Lithuania?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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