Cough, Cold and Allergy (Hay Fever) Remedies in Colombia - New Market Report

From: Fast Market Research, Inc.
Published: Thu Apr 02 2015

Combination cough, cold and allergy (hay fever) remedies saw the most active new product development in order to offer a more complete convenient solution to consumers. The trend started in 2013 with the launch of Tabcin from Bayer, the first soft gelatine capsule targeted to relief not only common cold symptoms but also coughs. The product is attractive as it offers a wide spectrum treatment for cold symptoms including cough. TecnoquĂ­micas reacted in 2014 with the launch of Noraver Gripa Fast Total, targeted to the relief of general discomfort caused by colds and coughs, also in soft gelatine capsule format. Cough remedies has traditionally been sold separately from cold remedies in the form of syrup. Major companies, such as Boehringer Ingelheim SA, reacted to the launch of those multipurpose medicines with syrups targeted for dry coughs or coughs with phlegm with its leading brands Bisolvon and Bisoltussin. The company claims that a cough is not always present in a common cold and should be treated separately with specialised products according to the type of cough. Additionally, it extended Bisolvon to soluble and regular tablets for those consumers preferring the convenience of taking a pill, ensuring its leadership in cold remedies.

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Competitive Landscape

Cadbury Adams Colombia SA continue to be the leading company in terms of value sales within cough, cold, allergy remedies with its medicated confectionery brand Halls. Cadbury was followed by Pfizer Colombia SA with Distran, which was mentioned as one of the most traditional brands in the category. In third place was GlaxoSmithKline Colombia SA with Dolex Gripa, which successfully covered this product under its umbrella analgesics brand Dolex. When the product was launched during the review period Dolex Gripa featured a very renowned TV host know as "Pirry". The campaign, including TV commercials and mass print media advertising, was very successful to position the product at the top of the category.

Industry Prospects

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