Cough, Cold and Allergy (Hay Fever) Remedies in Finland - New Market Research Report

Current value sales of cough, cold and allergy (hay fever) remedies grew by 3% in 2014. Much of the growth was due to strong demand in the large antihistamines/allergy remedies category. Growth rates were indeed most dynamic, up by 4% in 2014, boosted by high pollen levels throughout the spring and summer of 2014.

Competitive Landscape

The leading player in cough, cold and allergy (hay fever) remedies was domestic Orion, which accounted for 18% of value sales in 2014. The lead is due to the company’s longstanding presence on the market and thus well-known brands. It is especially strong in cough remedies with its well-known Medipekt, Reodyn, Resilar and Recipect brands. Orion is a trusted medicinal company in Finland and has nationwide distribution, as well as prime shelf-positioning in chemists/pharmacies.

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Industry Prospects

Value sales of cough, cold and allergy (hay fever) remedies are predicted to grow by 5% at constant 2014 prices over the forecast period. The somewhat sluggish forecast is mainly a result of maturity and high penetration levels. Price competition is also intense and constant value growth rates will thus be kept at bay by the growing popularity of cheap generics. However, there is still room for growth. Albeit slowing down after dynamic historic growth, antihistamines/allergy remedies (systemic) is predicted to see continued growth, driven by increasing levels of allergies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Finland?
* What are the major brands in Finland?
* What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report

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