New Report Available: Wound Care in Turkey

Wound care registers 19% current value growth which is higher than the review period CAGR of 10%. The main factor for the growth is the increasing availability of premium products which have different features, such as blood stopping, resistance to water, transparent, and products with pictures of cartoon characters that directly target children. Nexcare’s new hexagonal shaped sticking plasters/adhesive bandages launched in 2013 feature better protection of wounds. The company also launched its new sticking plaster which is for consumers who exercise or work out. Last but not least, the company launched its sticking plaster with styptic material (a material which stops minor bleeding). These new premium formats further boost the growth of the category.

Competitive Landscape

Betasan AS continues to lead wound care with a value share of 40% in 2014. Betasan enjoys strong brand recognition and extensive penetration which positively affects the performance of the category. Additionally, the unit prices of the Betasan products is relatively lower than its competitors, which also positively affects its sales as Turkish consumers have considerable price sensitivity when it comes to wound care.

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- http://www.fastmr.com/prod/972606_wound_care_in_turkey.aspx?afid=301

Industry Prospects

Over the forecast period, wound care is expected to register a value CAGR of 8% at constant 2014 prices, which is higher than the review period constant CAGR of 2%. Increasing consumer awareness about new product developments and new innovations are predicted to be the main reasons for forecast growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Turkey?
* What are the major brands in Turkey?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

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