Recent Study: Bottled Water in Iran

From: Fast Market Research, Inc.
Published: Fri Apr 03 2015

Bottled water is relatively a new product in Iran, and demand was still far from saturation in 2014. In fact, the low base of this category was the main driver of growth in 2014, as many Iranian households were still discovering bottled water as a healthier alternative to low-quality tap water. Although this product has had a presence in Iran for more than 30 years, it is gradually being introduced as an everyday item in the shopping basket of a typical Iranian urban family. However, the consumption of bottled water happens mostly in key urban areas, where consumers’ disposable incomes are high, and where products benefit from better availability, visibility and accessibility.

Competitive Landscape

In a highly fragmented competitive environment, Damavand Mineral Water Co, which is the oldest supplier of bottled water in Iran, was still in the leading position in 2014, accounting for a 30% off-trade volume share. The company, which was facing a major decline in volume share, has started to rise again, especially since it was acquired by Groupe Danone in 2010.

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Industry Prospects

Bottled water is still a very immature category in Iran, in spite of impressive growth during the review period, and per capita consumption was estimated to be 15 litres at the end of 2014. This gives a clue to the strong potential for the growth of this category for the next five years. The most important factor which will help manufacturers to boost sales is to increase awareness about the benefits of packaged products compared with tap water. It is worth mentioning that the quality of tap water is experiencing a major decline, due to the limitations of underground sources and strong population growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Iran market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bottled Water in Iran?

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