Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela - New Study Released

Product shortages affected many consumer health categories, including cough, cold and allergy (hay fever) remedies. Most of the players faced severe difficulties to access foreign currency and import products. Local manufacturers also had problems because there is high dependency on imported raw materials and packages. As a consequence, many brands recorded frequent shortages at stores. Some of them were notably absent because of lack of stock, like the decongestant rub Mentol Davis and the nasal spray Nariclear. The situation limited volume in some cases but, at the same time, consumers over purchased the most preferred brands when available. Thus, a vicious cycle of shortages-over demand-shortages was present.

Competitive Landscape

Konsuma de Venezuela is the top company in value terms due to its star brand Teragrip. Its share decreased marginally from 13% to 12% in 2014 as some cough remedies had successful performance. Teragrip used to show frequent novelties but its latest introduction took place in 2013. The brand offers the most complete product portfolio in cough, cold and allergy remedies with high segmentation. It has granulated, tablets, caps, pills, drops and liquid formats, different types and formulas according to the symptoms and daytime.

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Industry Prospects

Regulatory constraints will limit value over the forecast period. Price controls and import restrictions are expected to remain in force and therefore many brands will continue to have problems to guarantee product availability. Since the business context is likely to be more restrictive over the forecast period than the context faced over the review period, cough, cold and allergy (allergy) remedies will show a modest increase in value CAGR at constant 2014 prices over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Venezuela market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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