"Direct Selling in Belgium" is now available at Fast Market Research

Despite increasing consumer confidence and dynamism in terms of new agents employed, the performance of direct selling in 2013 and 2014 was negatively affected by the strong growth of internet retailing. However, despite the overall slight negative performance, there were categories which proved successful in 2014, thanks especially to the private and conviviality features of direct selling. Apparel and footwear, home improvement and gardening and housewares managed to see growth in 2014. On the other hand, media products suffered strongly from the competition with internet retailing.

Competitive Landscape

Tupperware Belgium and Victoria Benelux were the biggest companies in direct selling in terms of value sales in 2014. Both companies took advantage of the increasing demand for homewares, and especially of the positive trend of home parties, which became increasingly popular during the economic recession, when customers looked for cheaper options to socialise.

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Industry Prospects

Two factors are likely to prevent direct selling from experiencing a positive performance over the forecast period: legislation on the one hand, and the continuous development of internet retailing on the other. Whilst companies and trade associations might be successful in lobbying against the legislative constraints that affected the channel during the review period, it is very unlikely that the channel will be able to overcome the competition from internet retailing.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Belgium market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Belgium?
* How important is direct selling in Belgium?
* How is the direct selling channel being affected by the growth of internet retailing?
* What strategies are direct sellers employing to compete in a multi-channel environment?



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