Adult Mouth Care in Turkey - New Market Research Report

From: Fast Market Research, Inc.
Published: Fri Apr 03 2015


Adult mouth care in Turkey increases by 7% in current value terms in 2014, which is a slightly better performance compared with review period value CAGR of 7%. The main reason behind the better performance of the category is due to the increasing stress and anxiety stemming from hectic lifestyles within urban areas. Increased stress and anxiety, coupled with increased lack of vitamin B12 and iron amongst Turkish people are the main factors behind the increasing cases of stomatitis which leads to increasing demand for adult mouth care products. Additionally, increasing numbers of people quitting smoking due to the government measures and increasing health awareness increase the incidence of aphtousl ulcers which are common among people who have given up smoking.

Competitive Landscape

Kansuk Lab continues to lead adult mouth care with a 42% value share in 2014. The main reason behind the company’s dominant position is its Biokadin Gargara brand which enjoys high levels of brand awareness. Although the product is mainly targeted at adults, it is also used for easing teething pain in babies and can be used as a skin disinfectant.

Full Report Details at
- http://www.fastmr.com/prod/972483_adult_mouth_care_in_turkey.aspx?afid=301

Industry Prospects

Adult mouth care is expected to see a value CAGR of 1% at constant 2014 prices, which is higher than the negative constant value CAGR of 1% registered over the review period. The new OTC regulation is expected to be enacted between 2015 and 2016 which will positively affect the category as still many of the products are classified as prescription only. With the new regulation, it is expected that there will be increasing switches from Rx to OTC which will positively affect category growth. Additionally, adult mouth care is expected to benefit from the new product launches, especially products that target stomatitis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Adult Mouth Care industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Adult Mouth Care industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Adult Mouth Care in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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You may also be interested in these related reports:

- Adult Mouth Care in Finland
- Adult Mouth Care in Greece
- Adult Mouth Care in Brazil
- Adult Mouth Care in Denmark
- Adult Mouth Care in Israel

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