New market study, "Vending in Japan", has been published

Despite the increase in the number of vending machines, vending sales continued to decline, falling by 2% in 2014. VAT increase from 5% to 8% in April 2014 had a large negative impact on the vending channel. Vending operators selling soft drinks, the largest product category within vending, responded to the VAT increase in two different ways. Some companies raised prices by ¥10, because consumers typically dislike the trouble of paying with many small coins and so the most common pricing on vending machines is rounded up to the nearest multiple of ¥10 rather than changing exactly by ¥1. For example, a 350ml can of carbonated drink previously sold at ¥120 (5% VAT) is now sold at ¥130 instead of ¥123 or ¥124 (8% VAT). Others, afraid that higher prices will put consumers off, kept the prices unchanged. However as a whole, the VAT increase resulted in purchases on vending machines perceived relatively more expensive, causing vending performance to decline in 2014.

Report Overview

Full Report Details at
- http://www.fastmr.com/prod/973148_vending_in_japan.aspx?afid=301

Discover the latest market trends and uncover sources of future market growth for the Vending industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vending industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vending in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Japan?
* Is vending being aided by consumers’ desire to eat on the go?
* Are vending operators broadening their product range to drive sales?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Automatic Goods-Vending Machine Markets in the World to 2019 - Market Size, Development, and Forecasts
- Automatic Goods-Vending Machine Markets in Asia to 2019 - Market Size, Development, and Forecasts
- Automatic Goods-Vending Machine Markets in Western Europe to 2019 - Market Size, Development, and Forecasts
- Automatic Goods-Vending Machine Markets in Africa to 2019 - Market Size, Development, and Forecasts
- Automatic Goods-Vending Machine Markets in the Top 5 Asian Countries to 2019 - Market Size, Development, and Forecasts