Just Published: "Grocery Retailers in Nigeria"

Changes continue to occur in grocery retailers in Nigeria, mainly due to the increasing number of supermarkets and hypermarkets outlets opening in the country. These two channels have traditionally accounted for a tiny fraction of the total number of grocery retailers outlets in Nigeria; however, as the retail environment in the country continues to evolve, specifically in terms of the major shift from traditional retailing towards modern retailing, the influence of supermarkets and hypermarkets continues to increase. Retail Supermarkets Nigeria Ltd opened two new outlets under its Shoprite chain during 2013 and a further six new outlets during 2014, bringing the total number of outlets operated under this chain to 14 at the end of the review period. While this pace of growth is much slower than the company had previously anticipated, having claimed that it could eventually open up to 700 outlets in Nigeria and that it would have 20 outlets open in the country by the end of 2012, it is indicative of the growth being recorded in grocery retailers modern channels. Moreover, although traditional grocery retailing remains the dominant force in grocery retailers in Nigeria, small grocery retailers outlets in channels such as independent small grocers and convenience stores are now mimicking larger format outlets in terms of the range of products on offer and their opening hours.

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Competitive Landscape

Retail Supermarkets Nigeria Ltd led grocery retailers in Nigeria in 2014 with a value share of 2%, which is an indication of the extremely high levels of fragmentation in the category. The fragmented nature of grocery retailers in Nigeria can be attributed to the act that there are innumerable small independent small grocers outlets operating in the country and until Retail Supermarkets Nigeria Ltd entered the channel, there were hardly any grocery retailers chains of any importance operating in the country.

Industry Prospects

The development of modern grocery retailing in Nigeria is still at a very early stage, although the changes seen in the channel during 2013 and 2014 suggest that it is likely that further developments will continue over the long term, situation which is likely to be positive for the growth of Nigeria’s retailing industry overall. The recent reduction in low-value and tax avoiding informal retailing and a concomitant increase in higher value sales within formal retail environments augurs well for the future of grocery retailing in Nigeria.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Grocery Retailers industry in Nigeria with research from Euromonitor's team of in-country analysts.

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