"Noodles in Japan" now available at Fast Market Research

Noodles increased by 2% in current value terms in 2014, reaching ¥1.1 trillion, due to the convenience for cooking. Noodles can be quickly cooked in a few minutes and this makes them easy to prepare a meal for lunch and dinner. Noodles are strongly prevalent in Japanese people’s diets in the forms of soba, udon and ramen, which are the three most traditional and frequently consumed Japanese-style noodles among them. Noodles also have strong flexibility to meet the diverse needs of consumers, as noodles can be prepared in a range of different formats with various types of topping depending on preferences. This flexibility appealed to consumers and supported growth in noodles sales.

Competitive Landscape

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Nissin Foods Holdings Co Ltd remained the leading player in noodles with a 27% value share in 2014, due to a strong presence across different noodles categories. Nissin Foods Holdings launched a number of new products in 2014 to ensure that it meets diverse needs among Japanese consumers. For example, in April 2014, the company launched Cup Noodles Tom Yum Kung, which is a new flavour under a popular cups/bowl instant noodles brand and was designed in collaboration with the company’s subsidiary in Thailand. The product provides a real ethnic taste of traditional Thai soup and it was developed in response to the growth in the popularity of Asian foods in Japan, particularly Thai, Indian and Korean foods. Cup Noodles Tom Yum Kung became a big hit and it ran out of stock to face a temporary production halt.

Industry Prospects

Noodles is set to see negligible change in value terms over the forecast period, despite the decline in the Japanese population. Noodles have been playing important roles in Japanese diets and Japanese consumers will continue to value the convenience of noodles for easily and quickly preparing meals. With further growth expected in the number of working females who also need to take care of their family, the convenience of noodles will continue to attract consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Noodles industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Noodles industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Noodles in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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