Just Published: "Watches in Taiwan"

Sales in watches were mainly driven by Chinese tourists. According to the tourist records from the Mainland Affairs Council, travellers from China in 2013 increased 10% compared to 2012.The 20% tax the Chinese government put on luxury goods, especially in high-end watches, pushed Chinese consumers to purchase the luxury goods when they travelled abroad. Therefore, the openness to Chinese tourists for travelling in Taiwan brought a new business opportunity for both retailers and manufacturers.

Competitive Landscape

Rolex SA owns the largest sales of watches in Taiwan with its Swiss-made image and good secondhand price. Having over NT$4 billion sales in value and accounting for 25% value share of mechanical watches in 2014, Rolex SA built a wealthy and reputable image in Taiwan, so that its watches became the best gift for business purposes and personal usage.

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Industry Prospects

The value sales will still be growing in the forecast period from 2014 to 2019 thanks to the Chinese tourists. However, the drive from Chinese tourists might be short-to-mid-term, since more middle-income tourists will visit Taiwan after travel limitations open up. During that time, cultural experiences will be more important than luxury shopping to this new group of customers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Watches industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Watches industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Watches in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of mechanical, quartz analogue and quartz digital watches compare in Taiwan?
* Which format of watch underpins most sales: casual, formal or sports?
* Which retail channel is showing the most future promise?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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