"Analgesics in Guatemala" is now available at Fast Market Research

In 2014 sales of analgesics rose to GTQ157 million, as current value growth reached 9%. Analgesics are very common OTC medicines that people feel comfortable in using without seeing a doctor. Marketing campaigns of analgesics are very common, and Farmamédica continued to be the most active company with its brand Vitaflenaco, which it promotes as eliminating pain with diclofenac and improving the mood with its Vitamin B.

Competitive Landscape

Generic brands and Bayer de Guatemala led sales of analgesics in Guatemala, with retail value shares of 25% and 24%, respectively in 2014. Price and pharmacists’ recommendations influence the purchase of generic analgesics, whilst brand recognition and a large product portfolio benefit Bayer’s sales.

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Industry Prospects

Analgesics is expected to register retail value growth at a CAGR of 5% at constant 2014 prices over the forecast period, and reach sales of GTQ202 million by 2019. Marketing campaigns, large product portfolios and innovation are expected to drive sales for this category.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Analgesics industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Analgesics industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Analgesics in Guatemala market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Analgesics in Guatemala?
* What are the major brands in Guatemala?
* Are combination products with acetaminophen still popular?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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