"Digestive Remedies in Croatia" Published

Eating habits and diets are changing in Croatia. Due to a lack of available time, consumers are shifting towards convenience and purchasing a growing amount of fast food. The way food is consumed has also changed, with meals increasingly being eaten in a rush, with less time to chew. In addition, rising stress levels are also negatively impacting digestion.

Competitive Landscape

Leading Croatian pharmaceutical company Pliva Hrvatska dominates digestive remedies with its flagship Gastal brand in antacids, a branch of indigestion and heartburn remedies. Gastal accounted for some 26% of total digestive remedies value sales in 2014 - about three times more than the next brand (Rennie by Bayer Pharma, also in antacids).

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Industry Prospects

Digestive problems account for a large chunk of medical problems in Croatia. Within prescription medicine, this is one of the biggest areas. Austerity measures by the government will steer some sales towards OTC as medications will be pulled off the reimbursement lists of the Ministry of health.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Croatia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Croatia?
* What are the major brands in Croatia?
* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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